Low carbon web design

Find Out How We’ve Changed Our Website!


Does a website impact the environment? Absolutely. Can it leave too large a carbon footprint? Yes. And can we take actions to reduce this negative impact on our planet’s climate? Of course! At Fixit, we have tackled this issue, and now our website is friendly both to the environment and our users. How did we do it?



Website Emissions – How Does It Work?


Not only the production but also the use of electronic devices and internet resources involves leaving a digital carbon footprint. This is the indirect or direct impact on the emission of harmful greenhouse gases into the atmosphere. Where do they come from? They originate during the production of electronic equipment but also during its usage. For many people, the Internet is a “cloud,” something unreal that has no physical form. However, it is important to remember that, like other new technologies, the Internet relies on physical devices that contribute to CO2e emissions.


At the heart of Fixit’s activities is always the person. Every day, we want to reach a wide group of people who need to repair their devices. Therefore, we took care of the accessibility of our online presence. Just as we care for our customers, we also care for the planet!


Low Carbon Websites – How Did We Achieve It?


When we decided to make changes to our website, it was crucial for us to combine maintaining its functionality, improving user experiences, and ensuring its low emissions. Our actions were based on facts and data, which proved to be a bullseye.


  • We opted for a minimalist graphic design of the website (UI). From a technical standpoint: fewer graphic elements and animations, which are “heavy,” translates to faster page loading.
  • We implemented UX principles so that the user has a positive experience when interacting with our site.
  • We did this based on an SXO audit of the previous site, which indicated where changes were worthwhile. The operation of individual functionalities was designed according to standard behavior patterns and verified using Nielsen heuristics.
  • We chose graphics in SVG format. This format is characterized by scalability (graphics maintain the same sharpness at different screen resolutions), efficiency (they can be embedded directly in the website code), and small file sizes.
  • We use lazy loading for images. This means that our site loads as the individual elements are needed. Thanks to this, it operates significantly faster!
  • We implemented asynchronous script loading. This solution ensures better responsiveness and page loading speed.
  • We care about the conciseness of the website code. While working on the site, our programmers make sure that the site code does not contain unnecessary symbols, spaces, and those elements that delay both page loading and the work of Google robots indexing the site.