Fixit: at the heart of the circular economy

A circular economy goes beyond just recycling. It encompasses specific strategies designed to retain resources at their highest economic value efficiently. The Fixit business model provides support across all R9 strategies.

Emission Reduction

 With our own decarbonization plan, we assist manufacturers in developing their own plans and minimizing emissions, supporting the transition to more sustainable production practices.

Circular Radar and AI Data Analysis

Fixit’s circular radar, supported by AI technology and models, continuously analyzes our customers’ experiences and identifies opportunities for circular strategies – in both services and component design.

97% of our packaging is circular

By reusing the maximum amount of packaging sent by end customers, we don’t generate demand for new packaging, thereby reducing waste.

Partnership for circularity

Forming partnerships to jointly create a positive impact on the industry and the environment

Businesses should work together to overcome barriers to access a truly circular economy. Therefore, collaboration is a core value in our organization. We strive to form partnerships with other companies, organizations, and communities to jointly create a positive impact on the industry and the environment.

Innovation, industry, infrastructure

Continually refining skills to provide cutting-edge repair solutions

Our team of experienced technicians and engineers are always fine-tuning their skills to provide cutting-edge repair solutions. Rather than discarding equipment, we can extend its lifespan, thereby reducing electronic waste and lessening its environmental impact. This approach enhances the efficiency of resource use.

Customer care and repair awareness

Nearly 20% of devices sent to service do not require repairs

Almost one in five devices sent to service do not require repairs. Through a series of verification procedures and proactive communication by our customer care department, we support customers in checking or repairing their device independently, thus building repair awareness and reducing emissions associated with transporting devices that do not need to reach us. This is an example of action that brings both economic and ecological benefits.

Responsible production and consumption

Minimizing resource use by extending product life cycles

We advocate for the conscious choices of more durable and easily repairable products by educating consumers and supporting organizations in creating devices designed for longevity.

Circular design and ecodesign

70% of the environmental impact of a product can be avoided at the design stage

Leveraging our experience, we assist manufacturers in designing devices in a circular manner, making them easier to repair, disassemble, and more durable. We also support manufacturers to ensure their products remain in circulation for longer.

Value hill

We use strategies to extend the product life cycle

Circular strategies, illustrated on the Value Hill, include a comprehensive representation of a product’s entire life cycle – from the sourcing of the raw materials needed to produce it, through the use stage, and on to its final disposal.


As a product moves up the supply chain, its value is enhanced. Circular services, such as Fixit repairs, ensure that the product stays in circulation, maximizing its economic value.When a product or its components reach the end of their life cycle, we use the available infrastructure to recover materials, which are then diverted to recycling processes or turned into environmentally safe resources that support the regeneration of biological systems.

How it works

Circular services and business models

Below you will find a description of the circular strategies we at Fixit use on a daily basis.

Circular business model support

We help you with the specific challenges of a circular product, and with transitioning to sustainable business model.

Customer experience

By verifying and proactively communicating with the service department, we support customers in checking or repairing the device themselves, building awareness and reducing emissions associated with transport, amongst other things.


Increasing the productivity and efficiency of a product by using fewer resources, including materials.

Refuse and redesign

– Refuse to use the material to prevent waste or inefficient use
– Design the product to make it more efficient (e.g., by sharing the product)

Reuse / Repair

– Reuse of products and resources
– Repair and maintenance of a defective product so that it can be used again according to its original function

Renewal / Regeneration

– Renewal and updating of the product
– Use of part of a product in a new product with the same function

Change of function

Use of a discarded product or its parts in a new product with a different function.

Recycling / Recovery

– Processing of materials to obtain the same or lower quality
– Collection of waste materials for recycling or processing into new value

Circular business model support


Knowledge & experience

We share our vision

Our experienced experts regularly share their knowledge in reports, expert articles and at conferences. If you are looking for expertise and practical examples of using circularity and customer experience implementation, reach out us.